Ballyhoo (Jun 6, 1956)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 6, 1956
Volume:
Ballyhoo (Jun 12, 1956) National
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ageats AMAL DEAVEDO THEA mw hb = UUd PLA No HCA I, q VE. sa By ae SELL AND PROFV VOL, 1 NUMBER 11 JUNE 12, 1956 Be, SHOWMANSHIP AMBITION Ambition is that indefinable force which drives a person to set what appears to be an unattainable goal in life, and then bend every effort towards its ultimate attainment. It is sparked by a deep inner desire for accomplishment, and accelerated by a burning enthusiasm for’the job at hand and a consuming love of the business one is in, It finds its reward in the realization of a dream and the recognition which inevitably follows, The man with an honest ambition always tries to deliver just a little bit more than’he is paid for, He doesn't keep one eye constantly on the clock, and hé doesn't dive for the exit © the moment the closing gong sounds, He subscribes to thé’ philosophy that a job worth doing at all is worth doing well ... and he does it willingly, cheerfully and to the utmost of his talents | limited only by his own admitted capabilities, An ambitious man is not an easily frightened man, He never allows a sense of discouragement to creep in, When times are good and everything is coming his way’... he works hard, to assure the continuation of that condition, When things roughen up a Little, as they sometimes do, and the going gets a bit tougher ... he works twice as hard ,.. He conditions himself and everybody around him to regard it as a temporary phase in the economic cycle ... He continues to spread cheer and enthusiasm and a faith in the future ... his future ,.. and one in which he has a pretty sizeable investment, He feels secure in the knowlédge | that others are just as interested in his investment as he is .4.. and that his future and theirs are one and the same, The ambitious man is a man with specific convictions, | and the courage to stand by those convictions, His honesty and integrity raise him head and shoulders above the crowd, He is a credit to his family, his community and’ his Company. He is destined to join the ranks of the leaders, That is the recognition he has been working and waiting for. ; ' The man I have selected’as the subject of this piece is YOU «0. @ Famous Playcrs manager. Do you recognize him? FAMOUS PLAYERS CANADIAN CORPORATION ey 1200 ROYAL BANK’ BLDG., TORONTO ~