Ballyhoo (Jun 6, 1956)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 6, 1956
Volume:
Ballyhoo (Jun 12, 1956) National
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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OUR PRIZE WINNERS My sincere congratulations to the twenty-two men and two women whose entries have been adjudged worthy of reward by our panel of judges. Nice going gang, and keep slugging. Your cheques in the following’ amounts are on their way to you. Let's hear from you again ,.. and often, Another sitting of the judges is’ scheduled for about three weeks hence, Hope I'll be seein! you, ae eee ic $50,00 To Lloyd Palmer of the Colonial in Port Arthur for an outstanding job of organization in the promotion of his famous Western Jamboree, $50.00 For Charlie Doctor of the Capitol in Vancouver for two grand jobs of showman= dizing ... CAROUSEL and WEE GEORDIE. $25,00 On its way to Al Hartshorn of the Regent in Oshawa for the terrific wind-up to his Teeners! Advisory Council, The kids can't wait for school to re-open so they can get going again, $25.00 Headed for Ivan Ackery of the Orpheum in Vancouver for a fine example of concent-= rated selling on COCKLESHELL HEROES, $25.00 To Len Bishop of Sheas in Toronto for good planning and follow-thru in the job he did on MAN IN GREY FLANNEL SUIT, $25,00 Goes to Ralph Mitcheltree of the Capitol in Calgary for the novelty angle he used to sell BIRDS & BEES to excellent results, $25.00 Has probably already been spent by John’ Heggie of our head office booking staff, John suggested adding "WEE" to "GEORDIE" to make WEE GEORDIE one of our top summer attractions, $20.00 For Bert Wiber.of the Capitol in Edmonton for excellent selling on LITTLEST OUTLAW and FORBIDDEN PLANET, $20.00 To Paul Turnbull of the Downtown in Hamilton TOKO Whos Ty Sheiras alo Hie) Jee) (lalCol algay Goublioaloalyabay=) the personal appearance of Cleo Moore in ~— connection with his playing of OVEREXPOSED, (and was she ever ee. $20.00 For Len Turoldo of the Capitol in Brandon for a great tie-up with his local U,.C,T, in the promotion of a marble derby,