Ballyhoo (Jun 6, 1956)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 6, 1956
Volume:
Ballyhoo (Jun 12, 1956) National
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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EXHIBITOR'!S SHOWMANSHIP SWEEPSTAKES Just one year ago the lads over on MOTION PICTURE EXHIBITOR instituted something new and certainly novel in the way of a practical reward for outstanding showmanship, They budgeted for a hundred bucks a week to go to the showman whose selling activities were adjudged best by an independent panel of judges, In addition they Convinced several producers to add to this pot through special cash prizes on certain specific attractions, To date, showmen in the U.S, and Canada have benefited to ~ the tune of several thous ands of dollars in prize money, More im= portant, EXHIBITOR has turned the spotlight on the kind of showmanShip we keep talking about, but so many do so little towards its encouragement, M.P, EXHIBITOR is to be congratulated on this forward step in the battle for bigger and better showmanship. The very least we can do is to keep flooding them with material, to prove that we do appreciate what they are trying to do for us ,,. and for the industry. oXeXoXeXoXe CONGRATULATIONS AL The most recent of our men to knock off the hundred bucks’ offered by M.P. EXHIBITOR is Al Hartshorn of the Regent in Oshawa, Several months ago Al submitted a story on his Teeners! Advisory Council, which in my opinion is one of the finest pieces of P,R. any theatre can engage in, I was beginning to think that’Al's entry must have been lost in the shuffle, when Lo and Behold ... in the June 27th issue of EXHIBITOR, Al tops the lists with his Teeners! deal being the winning entry, It wasn't easy organizing this Teenerst Advisory Council, but then, nothing worth-while ever is, Al really swéated it out, and now he has tem crying for more and more meetings, The interesting thing is that the mothers of the girls are now solidly behind Al, and have offered to pitch in and do anything they can to assure the future success of this undertaking. Nice going Al, and congratulations again on a well deserved win, oKeXeXaXoXe SO HOW ABOUT YOUR STUDENT CARDS? Sure school's out .,. it's vacation time ,.. BUT, September will be here before you know it, and then it will be too'late to start thinking about a proper student identification card, The time to get going on this deal is RIGHT NOW, I know that most of our theatres do use a’tard of sorts, in a disinterested sort of a way, Wake up guys ... you're passing up a terrific potential by not going after your school-age teeners, The best identification card I have seen to date is the one used in Oshawa, It's a photographic reproduction with photo of the student inset,. Al made a deal with’a photographer to come’in on a couple of Saturdays to do the job, You can do the same ... if youtre interested, If you are ... I have a few samples,