Ballyhoo (Jun 6, 1956)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 6, 1956
Volume:
Ballyhoo (Jun 12, 1956) National
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Just as I was getting ready td put this issue to Bc along came =i this week's copy of EXHIBITOR,., and naturally I immediately turned to .the Showmanship Sweepstakes department ee. and you know what? Another one of our Canucks ... natch, an F,P, Canuck, name <6 of James Cameron heads the lists with his terrific Teeners! Advimet: sory Board's fashion project, which was reported in these pages S some time back, 2 Quite a coincidence, ain't it? In two successive issues sae of EXHIBITOR, two of our Ballyhooérs knock off first prize ... a both for their Teeners activities, The judges must feel that this — is really important ... and ghey > pee Congratulations Jimmy on ‘a splendid job of organization PBs. and what is just as important, your Feiss net ORMCOURSCRyCUNE—E | don't need’the hundred bucks ...(oh yeah) ... but atts since! to be “sie recognized, Keep it up fella, and keep peweatialls fee F eS ee ake oe Fi Re ad : ¢: HERE'S A GOOD GAG | Pepin ee : . pa ae aS Len Bishop sends this along, and it's good, pon none advance screening of MAN WHO KNEW TOO MUCH, and Bednly & adde s new and G2 certainly novel touch to the proceedings, : 2 ee ‘He borrowed four cardiac machines aon tk Company, and promoted the services of 4 doctor f: er operate them .,. in the screening room, The. victims subjects were a newspaper man, a radio commentator, W mal 1am wrestler Whipper Billy Watson, and a husky steeplejack. ae Pas ae fa The results were most interesting ... and the coverage ditto, Here is a simple stunt which you too can use the'next time you have a suspense feature you want to toerenililay Seales) = bas oKaXeXyXoXo % a I have a note from Lance Webber of the Capitol in Penticton; and he tells me that he went Will Harper of Kelowna one better se. Bet A short while ago the local Lion"s Club organized a giant Bingo . to be held in the local arena, with a car as the first prize, SS Lance went to work on some friends of his who happened to be members of the prize committee and suggested that since there would be several’ games, it might be nice to have a number of consolation prizes ... and what more suitable than books of — Famous Players tickets? They wént for the deal and bought seventy-five bucks worth of books, Just goes to show that if you use that old noodle of yours there are opportunities aplenty for the sale of this very important product of ours. So ... let's hear from you ,., What have you done lately to push the sale of our books, huh?