Ballyhoo (Jun 6, 1956)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 6, 1956
Volume:
Ballyhoo (Jun 12, 1956) National
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CALLING ALL KIDS How long is it since you used that heading on an ad? How long is it since you really, HONESTLY made a bid for the small fry who are aimlessly roaming the streets of your town this month and next eee Don't you think it's about time you did something about it? I swiped this suggestion from Hal Barnes! very informative house organ which he publishes regularly for the Central States Theatres ... It's good, and it's practical ,... and there's no reason why you can't copy it, One of the Central States! managers booked in a special kids! program and sold it as THE BATTLE OF THE COWBOYS, He bought a Gene Autry feature, a Roy Rogers feature, a Little Rascals comedy and three colour cartoons, He sold this program in advance in his lobby, on his front and on his screen, Hé slanted his newspaper ads at the kids, He sold out his house ,.. not for one day, but TWO, So eee what's so tough about it? Itm sure that your bookers will be only too happy to fill in a couple of days for you ,.. BUT, dontt just book it and let it go at that, If you don't sell it properly you might as well not even try. There's plenty of dough to be picked up during the school-vacation months if you dé a little honest thinking,’ and back it up with some real Showmanship. How about it guys .o, gonna take a whirl at it? oXeXeXoXeXye HOW'S ABOUT A BEAUTY CONTEST? Got any shapely young misses in your town ? It1l bet you have, and I bet they'd be thrilled to don their new bathing suits and make a stage appearance in your théatre, It shouldn't be too difficult to promote a few good prizes ,.. cut your merchants in on the deal, and Let them sponsor the contest if they wish ... Arouse a little civic pride in your town ,,. Invite the mayor and a few othér dignitaries to be the judges ,., Compete with near-by communities, This is a natural for this time of year, What are you waiting for fella? There are no press-books and no patterns, This is one time you!tl1l have to do the planning and follow-thru, Just one more way to.make a buck ... IF YOU'RE INTERESTED, XeXsKeXeKe YOUR CONFECTION BAR Does your confection bar look cool and inviting ... with the accent on cold drinks, ice-cream and the many warm-weather confection items you carry in stock? Does your confection attendent look cool and confortable in a nice, clean, attractive uniform? Does the whole atmosphere of your confection bar MAKE customers want to come on over and make a purchase? If you can!t give an honest tyes! to the above, then you're sure passing up a whole lot of potential sales, Take a good look’ around ... right now, huh? And, look your bar over every morning, Youtll be surprised at the number of improvements you can make oy. improvements that will add substantially to your !take!,