Ballyhoo (Jun 6, 1956)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 6, 1956
Volume:
Ballyhoo (Jun 12, 1956) National
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DRUM BRATS FROM COAST TO COAST Guess this must be an 'offt week ... as the drum beats seem to pe slightly muffled, and a little bit strained. Brother eee what a difference between the material I have on hand, and the stuff that won prizes for the guys and gals listed on another page of this issue, Sure it's summer ,.. 1 know, But this Showbusiness of ours isn't a part-time job, guys. Gotta work at it all year tround, I've just taken a quick glance at your booking sheets and you know what? I see as fine an array of product as you've ever played during the summer season ,... and in many instances, a whole lot better, It's hot out, and muggy ... but it's nice and cool in that old’office of yours, where you do ,.. or should do ... the planning, It’s not harder to lay out a Gampaign in the summer than it is in the Fall or Winter months ,.. so what's going on? Come on gang ... letis get together on this, and start really banging away. Of course maybe you're doing a whale of a job in your particular situation ... but simply don't think it important enough to let us know about it. Well, I can only repeat that we're not mind readers here, and unless you tell us we have no way of knowing. I just love calling meetings of our prize committee see but there's not much point to it unless I have something tangible to present to them, The last batch of entries was, by general admission, one of the finest the committee had ever had the pleasure of reviewing, Let's make a real effort to not only equal it ... but TOP IT, It can be done you know, Well ,.. let's take a quick look-see at the material Janet had prepared to me from your submissions during the past couple of weeks, If it's a little skimpy ... don't blame me, I can only report what you do ... not what we at this end think that you ought to do, Comprenez—vous? oKeXoXeXqXe ORPHEUM ~PRINCE ALBERT I can always count on a note or two a week from Jack Mahon .,. and must say the guy is certainly consistent in his selling efforts, This time he sends me a report of his Pepsi bottle-cap show, and sto) Step teh Aube brs Jack began his promotion three weeks in advance, by placarding every public drinking fountain in the city. His two weekly radio programs carried the news, and he didn!t neglect his screen, lobby or fronts, Everybody in town knew about the Pepsi deal for the small fry, The theatre put up two wrist watches, and the Pepsi distributor kicked in with a couple of giant dolls and twenty-six cartons of Pepsi, To sum it up oe. 1600 kids turned up for the 'do! and Jack reaped a handsome profit, The screen show consisted of an old Roy Rogers western, and proved so successful that Jack began bodking all the Rogers pics he could pick up for his Saturday mats, A sell out every time,