Ballyhoo (Jun 22, 1956)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 22, 1956
Volume:
Ballyhoo (Jun 22, 1956) National
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SCHOOL'S OUT Yes sir ... school's out, and for two months hundreds of thousands of small fry will be frying in the streets and on corner lots, if you don't do something’ about it, They can be your best customers, as you very well know ... IF you go out of your way oe. just a bit, to make your theatre so attractive that they!1l naturally gravitate in its direction, : Telling tem that it's cool inside isn't quite enough oe. They want a little more than.that, They want special attractions that appeal to their young tastes, They want special matinees with a chance to knock off some prizes ,.. They want free treats, and they want to know that they're welcome, You, my friends are the only ones who can do something about this, You can plan their entertainment for them, You can arrange special shows, Pepsi bottle-cap matinees, amateur contests and the hundreds of things you yourself used to enjoy as a young ‘une “And don!tt forget this .., their parents are behind you all the way ... if you show them that youtre interested too, Here's your chance to play Santa to thé youngsters in your tow, and benefit your boxoffice at the same time. Think it over pal ... and better’ decide that you're going to really do something about it this year. orXottonmorxoreo HOW ABOUT A FLOWER SHOW? This is the season of amatéur gardening ,... and you'd be surprised, although you shouldn't be ,.. at the vast number of adults who spend a great deal of their leisure time in just that pastime, You've got a horticultural society in your town, Why not have a little chat with the directors, and arrange for a display of seasonal flowers in your lobby, Maybe you can promote a few prizes to add a iittle zest to it, “Everybody thinks he's the best doggone amateur farmer in the world ,.., Make them prove it ... they'll love atte And you know what? In the Fall you can have a vegetable show, to give them a chance to display the edible products of their season's toil, All you've got to do is look around you and think a little, All kinds of.gimmicks staring you in the face, aXoXoXoKoXe ATTRACTION LEADERS _ ee ee Oe ee a ee 7 Yes .oI know all’the answers, I should, I’ve heard them all so often, But guys ,.o.. make sure that every one of your screen sube jects is preceded by an appropriate leader, huh? It makes for a much smoother presentation, And make sure that the projectionist’ removes them before packing the film for shipment to the exchange, The most common excuse for the’absencé’of a leader is that the operator forgot to'take it off, Boy ... the éxchanges must really be loaded with 'em, Somebody should check it, Anyway ... YOU make sure that yours are used, will you?