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H.O, MAT SERVICE
In our last bulletin’I mentioned the proof-sheets sent out by our Publicity Department, and the mat service available to all of our theatres, Perhaps I was mistaken in thinking that only a handful of our lads use this service, as I have received several notes from managers across the circuit assuring me that they scan these proof sheets religiously on arrival and order all their mat requirements from them,
I have one note which seems to tell the story, It's from Fred Tickell’ out in Medicine Hat, and here's what Fred has to say about them ... "Not only are the ads much bettér than those in the press books, but the matS are so much cheaper oo. nearly half the cost of exvhange ad mats, JI use them all the tame ,
Well ... so Ll’ Stand corrected, But ... just in case YOU are the odd exception ... may I repeat again, you can do a lot worse and spend a lot more money by fluffing off the natural advantages offered you’by our Head Office Publicity Department proof sheet and mat service, Catch on?
ormoXwekerXorXo CONFECTIONOTES
Some items of confections sell better in the summer than others ea. Do YOU know what they are? Do you give them preferred display? Have a look ... a good look, at your bar TODAY, and if you're not quite suré, discuss it with your confection salesgirl ... Itil bet she knows,
And fellows ... how's your ice cream doing? As well as it should? Several of our boys have relocated their freezers to excellent results, Art Cauley in’Peterboro moved his icé’cream display to’the centre of his bar .., at very small cost ... and DOUBLED .,. yes, thatis what I said ,.,. doubled his ice cream sales, Maybe you can do the same, ;
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If you have any ideas discuss them with your T.C.L. rep. the next time he calls around, 4nd if you agree on a change, drop a note to your District Manager, Let's get.every last dime we can out of our confection business... It's up to YOU.
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Have you taken advantage of the Popcorn week package deal offered by Jack Fitzgibbons if’a recent memo? If you haven't I can only think of two reasons .,,. either you just don't care to increase your confection bar take, or, and perish the thought ... it's’ too much trouble, and you should excuse us for even suggesting it.
You know best whether you need those extra bucks of revenue, and frankly, I don't’know what you're waiting for, The deal practically sells itself ... all you have to do is give a little PUSH,
. How about it .., can we count you in? Then sit down right now and drop Jack a note telling him su, He'll be glad to hear from you,