Ballyhoo (Jun 22, 1956)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 22, 1956
Volume:
Ballyhoo (Jun 22, 1956) National
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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H.O, MAT SERVICE In our last bulletin’I mentioned the proof-sheets sent out by our Publicity Department, and the mat service available to all of our theatres, Perhaps I was mistaken in thinking that only a handful of our lads use this service, as I have received several notes from managers across the circuit assuring me that they scan these proof sheets religiously on arrival and order all their mat requirements from them, I have one note which seems to tell the story, It's from Fred Tickell’ out in Medicine Hat, and here's what Fred has to say about them ... "Not only are the ads much bettér than those in the press books, but the matS are so much cheaper oo. nearly half the cost of exvhange ad mats, JI use them all the tame , Well ... so Ll’ Stand corrected, But ... just in case YOU are the odd exception ... may I repeat again, you can do a lot worse and spend a lot more money by fluffing off the natural advantages offered you’by our Head Office Publicity Department proof sheet and mat service, Catch on? ormoXwekerXorXo CONFECTIONOTES Some items of confections sell better in the summer than others ea. Do YOU know what they are? Do you give them preferred display? Have a look ... a good look, at your bar TODAY, and if you're not quite suré, discuss it with your confection salesgirl ... Itil bet she knows, And fellows ... how's your ice cream doing? As well as it should? Several of our boys have relocated their freezers to excellent results, Art Cauley in’Peterboro moved his icé’cream display to’the centre of his bar .., at very small cost ... and DOUBLED .,. yes, thatis what I said ,.,. doubled his ice cream sales, Maybe you can do the same, ; t If you have any ideas discuss them with your T.C.L. rep. the next time he calls around, 4nd if you agree on a change, drop a note to your District Manager, Let's get.every last dime we can out of our confection business... It's up to YOU. “ar e eXoeXXeXos co Have you taken advantage of the Popcorn week package deal offered by Jack Fitzgibbons if’a recent memo? If you haven't I can only think of two reasons .,,. either you just don't care to increase your confection bar take, or, and perish the thought ... it's’ too much trouble, and you should excuse us for even suggesting it. You know best whether you need those extra bucks of revenue, and frankly, I don't’know what you're waiting for, The deal practically sells itself ... all you have to do is give a little PUSH, . How about it .., can we count you in? Then sit down right now and drop Jack a note telling him su, He'll be glad to hear from you,