Ballyhoo (Jun 22, 1956)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 22, 1956
Volume:
Ballyhoo (Jun 22, 1956) National
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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A NOTE FROM ROLY R.G. 'Roly! Darby, genial head of our insurance department has sent along a note for publication in this issue, I've been after him for months to give with a story, and while this isn't quite what I had in mind, it's extremely important ,.: so, take heed of what he says, YOU may be the guy hets referring to, "Your Insurance Department has in recent months received numerous requests by employees for hospitalization benefits, with the thought in mind that they are covered under our Hospital and Surgical plan. Such is not always the case, It would appear that some of our managers have forgotten that all employees on our circuit are covered by Workmen‘s Cémpensation for any injuries received in the course of their duties, Hospital and Surgical coverage applies only to injuries, sickness or surgical requirements which are not ~ directly attributable to your duties on the job," "Therefore, I would again’like to remind you ... and please make sure that sou understand this, Any injuries sustained by an employee on your payroll should immediately be reported to your local Workmen's Compensation Board office, and a copy of your report sent to this oZfice, If you have any questions regarding this, do not hesitate to get clarification from your Insurance Department." "It is also important to know that a delay in making these reports to the board may result in some difficulties, and quite possibly a fine, The board under their powers could, if they so desired, also assess us for the payment of any indemnities to which. the emploree anc our company are entitled," All I can say is that Roly puts it very plainly, and there should certainly be no further cause for misunderstanding, If an employee is hurt while on the job, file’a report with the Workmen's Compconsation Board, with a copy to Roly. In all other instances, euployrees subscribing to our’H & S plan, can claim benefits as stated in their certificates, Okay? Good, orkoXaXspXoXo CONGRATULATIONS TEI Len Turolcs, head man of the Capitol in Brardon sends along a news item, complete with’ photo of thé newly-electéd president of the Brandon Lions Club ,,natch .-., Len himself, Len has been a member of the ciub for many years, and finally has been rewarded for all his untiring efforts in its behalf, Congratulations Len, okeXoXoKXoXe BUILDS GCON-WILT, Mel Gow of the Capitol in Nanaimo informs me that for some time now he has been permitting the use of the Strand Theatre lobby for purposes of conducting rummage sales, home cooking sales etc, to members of several ladiés! organizations in the city, It doésn't cost the theatre a dime ,,. Hel does the cleaning up himself ,.., and does result in excellent Public Relations for the theatre and F.P, Mel adds that these organizations can always be counted on to help out in any of his promotional activities, Works both ways, doesn't it?