Ballyhoo (Jul 27, 1956)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jul 27, 1956
Volume:
Ballyhoo (Jul 27, 1956) National
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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THREE IN A ROW We're kinda tickled these days ... and with good cause. In three successive weeks three F,P, Canucks successfully captured the top awards offered weekly by MOTION PICTURE EXHIBITOR through its Showmanship Sweepstakes department, Al Hartshorn started the ball rolling when he knocked’ off first prize for his terrific Teeners! Advisory Council deal o.. The following week Jimmy Cameron wound up'as top man, and strangely enough, also for his Teeners activities ... and now, in the July llth issue of EXHIBITOR I note that the winning éntry was submitted by Bill Burke ... that week's number one showman, for the really outstanding job he did in the promotion of a very successful Jay Silverheels Night in connection with his showing of LONE RANGER, Three firsts in three weeks ... Who said that Showmanship is dead? “Certainly not in our book, and if you want’ further evidence ... just continue réading our accounts of F,P. Showmanship in the pages of our BALLYHOO, Congratulations again,°Al, Jimmy and Bill. Incidentally, @ special orchid to Bill Burke .,..'it just so happens that this is his th rd Sweepstake win in a year, Nice going, eX eoXeXoX,Xs HAROLD BISHOP REMEMBERS Do you take the trouble to remember the people who helped you run your business during the year? All it takes to keep them happy is a brief 'thank you! note .,. and everybody likes to feel that their assistance has been appreciated, Harold Bishop out Winnipeg way doesntt forget. During the past year the Winnipeg schools were particularly co-operative and helpful in the promotion of many screen attractions, notably RICHARD Ift ... JULIUS CAESAR ... VANISHING PRAIRIE ... AFRICAN LION, etc, and Harold made sure that the people responsible were made aware of his appreciation, At the close of the school year Harold sent out a personal letter to every school teacher and principal in Greater Winnipeg, thanking them for their support during the year, and inviting them to be his guests at any Winnipeg theatre during the month of July. It's a nice gesture and certainly can't help but make the recipients feel good about the whole thing, And you know what? I!11 bet that Harold and the managers of our Winnipeg theatres won't have too much trouble in enlisting the help of these people during the coming year and for many years after that ... whether it be for the promotion of a specific picture, distribution of student’cards, or anything else in which the schools can be of service to us, Do YOU keep a list of the people who’héelp you with your job? We keep talking’ about Public Relations ,,. and here's a chance to do a real job of P,R. right on your front doorstep, Gonna do anything about it?