Ballyhoo (Jul 27, 1956)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jul 27, 1956
Volume:
Ballyhoo (Jul 27, 1956) National
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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ABOUT FAN FOTOS Most of our theatres have used wallet-sized fan fotos at one time of another with varying degrees of success, Here's a hint from Jim Cameron in Fort William, Apparently Andy Ostrander at the Uptown in Winnipeg had ordered a stack of Elvis Presley fotos, and advised Jim that he had a thousand odd left over ,.. and did Jimmy want them? Who's kiddin! who? For free that guy Cameron will take anything .., avn only kidding James ...) The fotos arrived and Jimmy advertised that they would be given free with every purchase of popcorn .,. So wha hoppen? In one week he pushed out 1900 boxes of popcorn against a weekly average of 735. Not bad, huh? The only thing that puzzles me Jimmy is this ... If you only had a thousand fotos, didn't the 900 who didn't receive any squawk? I know there's an answer ,.. but I'm curious, So fellows ... whether’you use fan fotos of any other ~ simple and inexpensive premium ... like maybe the U.N, flags’... seems that you can substantially increase your corn sales oo. Have you tried it lately? oXeoXeXoXoXo BILL DOESN'T SELL HIS SHORTS SHORT Bill Novak of the Capitol in Winnipeg likes to see customers in his emporium, and searches out every potential sdles angle in everything he has booked to appear on his screen, For instance, recently he ran a Howard Hill archery short, and knowing that the R.C.A,F, had an archery club, he contacted the lads and offered a couple of ducats to be used in a prize draw, In addition to the two lads who won, another twenty paid’a visit to his theatre to see the subject, and paid their way in, Bill checks his newsreel continuity sheets, and the momént he sees anything of especial interest to any particular group oe, he immediately gets’ out a memo to the membership. He has done this with B'Nai B'rith .,. Hadassah ... 1.0.D.E, and others, It can't help but pay off, and I just wonder how many of the rest of our. gang follow thru on their shorts in the same way, DO YOU? ANOTHER BOOK SALESMAN Fred Tickell in Medicine Hat Also has a weakness for pushing the sale of books of F.P, tickets. In addition to all the other gimmicks he uses, Fred takes an ad ,.. a small one ,.. in his daily a couple of weeks before school breaks for the summer, He simply’ addresses it "TO PARENTS" ,,, Why not give your child a book of F,P, gift tickets for passing? Price $1.00 per book of 7 tickets, good at the Monarch and Roxy," And Fred SELLS tickets,