Ballyhoo (Jul 27, 1956)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jul 27, 1956
Volume:
Ballyhoo (Jul 27, 1956) National
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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INGENUITY PLUS And the PLUS stands for fast thinking supported by fast action ... and Itm talking about our Willie ... Bill Burke at the Capitol in Brantford, As sometimes happens, Bill had two tadult! attractions booked for two consecutive three day runs, and figured that he was licked as far as juve attendance at his matinees was concerned joo but, he used that old noggin and came out better than all right, ‘"* Billts feature on the last three days’of the week was GABY “see & Mice pic but not for the kids, So o.. Bill contacted his booker who arranged to replace the feature on the three matineés with a Lassie pic THE PAINTED HILLS, and that's only the beginning, ‘" Bill has a Scotch Collie of his own marked exactly like Lassie ... and he has good friends over on the Expositor, So, Willie arranged for his pooch to make personal appearances in the lobby of his theatre from 1.30 to 2,00 each afternoon ,..' the paper ran a terrific three column cut of the dog -'for free and Bill used a small cut in his day-before-opening ad, plus snappy copy telling the kids not to miss this chance tO meet Shean Trews in person ... what a fancy handle for an animal ... but did it ever pay off, The results were nothing short of fantastic, The kids were lined up for a block half an hour before the box-office opened, and adults by the score could be seen in the’line-up with their offspring in tow ... but enough’ of this chit-chat ... let's see what the actual results were ,., An adult pic like GABY would normally have netted Bill some fifty young ‘uns in the three matinees, His pooch and the very clever promotion brought in 1985 kids, 135 students and 420 adults, In addition, he sold some $250.00 worth of confections, The moral of the piece is this... you may not own a dog, especially a collie named Shean Trews ... but if you exercise that old thinking machine of yours there are hundreds of gimmicks you can use to bolster up trade, All it takes is’a little thought and the desire to turn those thoughts into action, So ... the next time you have a difficult program to sell, don't just fall flat ahd holler tunclet ,,. DO SOMETHING ABOUT IT, And, Willie ,.. the next time I'm passing through Brantford I personally shall deliver an‘order of special stuffed kishka to that terrific animal of yours, Nice going boy, and my compliments on as neat a promotion as I have ever heard about, oXeXoXeKoXo SAVE THOSE PENNIES If you take good care of the pennies guys ... they'11 soon turn to nice green bucks ,,. and brother-r-r ,.. do some of you need those extra bucks, Watch the postage on your mail ,.. some of you still persist in sending along tedt sheets via first class mail where 2nd class will do the same job ... And those LL.D; phone calls ,.. and fancy wires where a note in the mail’ will do, We're continually talking about economy in operation ... Let's practice it, huh?