Ballyhoo (Sep 28, 1956)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 28, 1956
Volume:
Ballyhoo (Sep 28, 1956) National
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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INTERRUPTION REPORTS I know .»e.reports, reports and more reports ... and I don't enjoy them any more than you do ... but they're a very necessary part of our business, and the only way the lads in Head Office have of knowing what goes on in your theatre. One of the important reports is the Performance Interruption report which must be completed and signed by the manager and projectionist every time there is an interruption ... regardless of the cause. It may be due to a power failure, film break, blown fuse, defective tube, or ... and it does happen ... carelessness on the part of the projectionist. These reports are studied here, and where it is so indicated, steps are taken to prevent recurrence. You're not protecting anybody by not filing these reports ... as a matter of fact, you are doing a disservice to both your operator and yourself. So eee every time you have a blank screen, regardless of the cause, make sure that you file a Performance Interruption Report .ee huh, guys? eoXeXeXeXerXe FIRST AID KITS Do you have a First-Aid kit in a handy spot in your theatre? The best spot is right in your own office, where it is easily reached, Do you keep it properly stocked with all the necessary supplies? Do you know how to use it? If the answer is ‘yes! to all the above ..e. then you can forget I even mentioned it. If not ... well, what are you waiting for? It's a MUST in every theatre, aXeaeXerXeXeXe CONFECTION SHORTAGES Why is it that some of our confection bars come out even eee Some a few pennies a week ahead ... while others come up with consistent week in and week out losses, some running into pretty important and sizeable sums of money? Do you use the daily system of inventory? Are YOU the only one who has access to the candy stock? Do you personally take a check of your total inventory EVERY WEEK? Do you train your candy salesgirls before permitting them to take over on their own? Do you exercise the proper supervision over the bar? A lot of fancy questions, what? What's YOUR answer? It may also be the answer to some of those shortages we've mentioned. NEWSPAPER TEAR SHEETS Every manager is required to send copies of his ads, in the form of the complete tear sheets every week es. one copy to his District Manager and another to the Publicity Department. When's the last time you sent yours in boy oee huh?