Ballyhoo (Jan 18, 1957)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 18, 1957
Volume:
Ballyhoo (Jan 18, 1957) National
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HOLIDAY WwutkK RENTALS O.K. fella ... so how many extra bucks did you garner this past holiday season through the rental of your theatre for special morning Christmas parties? Well, let me put it this way ... Did you really try to promote some rentals, or do you wait for someone to come along and ask for the privilege? A little ... just a little effort on your part can result in many hundreds of extra dollars during the quiet week before Christmas ... and I'm not just talking through my hat. I'm basing my statement on what guys like Bill Burke in Brantford and Les Mitchell in Welland have been able to do. Let's take Les' results, but of course Les has been working on it since last Christmas. Well, he wound up with four rentals in that one week which added ¥725,00 ... yes, you read right ... to his week's 'take', One of the plants tried to renege at the last minute, because the theatre couldn't handle-all of its employees' children ... so, did Les let him off the hook? You don't know Les, He had a talk with the plant's executives and sold them the idea of running TWO parties on the same morning, and at DOUBLE the rental. Weiss tliat! s bes... and at canmsbe VOUstoo. Oh yes ... I nearly forgot. Two days after Christmas I received a contract from Les for a morning rental NEXT CHRISTMAS, which just goes to show what can be done. So, how about it fellows? Are you going after those rentals now .., or will you wait until next December 15th and then wonder why you can't interest anybody? oXe Xe XoXo Xe ThoNLRS' ADVISORY COUNCILS Well ... so far we still know of only two such councils in existence across our circuit. Al Hartshorn's Teener's group will be holding its second party of the season in about a week's time .., and Jimmy Cameron's group has just held a very successful Hungarian Relief concert at which over $350.00 was realized. You know ... it's a strange thing ... but we have had no reports of vandalism from either Oshawa or Fort William. Wonder why ...? If you're interested, and don't quite know how to get started, I suggest that you write either Al or Jimmy. I'm sure both will be glad to provide you with pertinent details. If you're not interested ... well, guess there's nothing I can do about it. oX-X.X.X.X. GiVi T.C.L. A BriAK A couple of weeks ago, on a Saturday morning, Andy Rouse received an emergency phone call from a theatre some 500 miles away ... to ship immediately a quantity of stock. Andy checked his sheets to discover that the theatre had more stock on hand than could be moved in another two weeks. When he so advised the manager, the reply was that it was a precautionery measure ... Let's quit playing games fellows ... L.D. phone calls are expensive, and if you pay attention to your confection business there is no reason why a five cent stamp can't do the same job as a »3.00 phone call. Watch your stock and place orders promptly. Remember ... A dollar saved, etc.