Ballyhoo (Sep 15, 1957)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 15, 1957
Volume:
Ballyhoo (Sep 15, 1957) National
Leaf #:
0000
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ail . $8 ‘ = FAMOUS PLAYERS THEATRES” D, | Py VY COMPILED AND NATIONAL yy Vi EDITED BY I DAN Bits SERVE = e SAVE TF, : ; <1 SHOW MANSHIP: VOL. 2 NUMBER 9 SELL AND pROF\ SEPTEMBER 15,1957 IF YOU WOULD BE A LEADER The Boss drives his men The LEADER coaches them. The Boss inspires fear The LEADEK inspires enthusiasm. The Boss depends on authority The LEADER on good will. The Boss says "I" The LEADER says "WE" The Boss says "Get here on time," The LEADER gets there ahead of time. The Boss fixes the blame for the breakdown The LLADER fixes the breakdown. The Boss knows how it is done The LEADER shows how. The Boss makes work a drudgery The LEADER makes work a game. The Boss says "GO" The LEADER says "LET'S GO." oXeXe Xe Xe. XoXo I found the above bit of philosophy on Bill Trudell's desk in London ... unsigned, so I can't give proper editorial credit. It impressed me so much that I decided it was worthy of front page position. You as a theatre manager can be a boss ... and expect your employees to anticipate your every wish ... or you can be a LEADER, light the way for them, coach them, train them ... prepare them for bigger and better things, which will all be to your ultimate credit and result in a better more efficient operation. The choice is strictly yours. Are you a BOSS or a LEADER? D.E.K. FAMOUS PLAYERS CANADIAN CORPORATION ae 1200 ROYAL BANK BLDG., TORONTO