Ballyhoo (Sep 15, 1957)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 15, 1957
Volume:
Ballyhoo (Sep 15, 1957) National
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CASH PRIZuS FOR OUTSTANDING SHOWMANSHIP Our prize-awards committee met one day this week, and after a careful scrutiny of several dozens of entries came up with the following awards. Our congratulations to the winners see and my only comment is ... let's all of us climb on that BALLYHOO Bandwagon and put SHOWMANSHIP back into our SHOWBUSINESS ..., and let's do it NOW. What have YOU contributed to this sheet lately, huh? Well ... let's take a look at the winners. oX.X.X.X.X. $40.00 Bill Burke of the Capitol in Brantford for the most comprehensive selling job on the ELMER parties we have ever seen. His second series topped the first by several thousands ... and a glance at his scrap book makes the reason obvious. 35.00 Freeman Skinner of the Paramount, away out in Halifax for outstanding. effort in his selling of YANGTZE INCIDENT ... SPIRIT OF ST. LOUIS ... LOVING YOU, and every pic which hits his screen. Great stuff. 221000) = Bill Trudell top man at the Capitol in London for one of the finest selling jobs on THE TEN COMMANDMENTS we have seen to date. His scrapbook is a joy to behold, and loaded with truly fine Chowmanship. 25.00 Les Mitchell skipper of the Capitol in Welland for his ingenuity in cashing in on the 'Blossom Queen' crowning of a local girl ... and for his outstanding and very consistent merchandising of LVLRYTHING. 25.00 Ivan Ackery who hangs his hat at the Orpheum in Vancouver for an exceptional selling job on the LITTLE HUT. 15.00 Ralph Mitcheltree of the Capitol in Calgary for a grand promotional job on LOVE IN THE AFTERNOON through a tie-in with a group of Hawaiian entertainers in co-operation with a local Air line. 15.00 Jim Cameron D.M. of the Lakehead District for a grand June Jubilee Month campaign, and his Capitol Theatre Teeners! activities. 15.00 Lloyd Taylor of the Palace in Guelph for truly consistent selling week in and week out. Lloyd does a selling job on every incoming attraction ... and does it well, 15.00 Jim McDonough D.M. of our Maritimes District for the exceptional promotional job he did on his daily in connection with TEN COMMANDMENTS,