Ballyhoo (Sep 15, 1957)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 15, 1957
Volume:
Ballyhoo (Sep 15, 1957) National
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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FIRE PREVENTION WEEK Under date of September 3rd, Fred Morley, head of our Insurance department sent out a bulletin drawing attention to Fire Prevention week which this year falls on the week of October 5th to the 12th. Fred made many pertinent suggestions as to how we can contribute to the success of this week and improve our own housekeeping at the same time. It is expected that every manager will read this bulletin carefully, and follow through on every one of the suggestions. It however is not quite enough for the manager alone to be alerted to the importance of this week and the significance of the sixteen suggestions contained in the bulletin. Every member of the theatre staff should be made aware of the message Fred is trying to convey. There is no better way to do this than to hold a staff meeting sometime between now and the dates designated, and to go over every one of the safety points in great detail, inviting Suggestions from the staff members, They're all interested in the welfare of your theatre or they wouldn't be working there. Make them feel a part of it, and make them also feel that their suggestions are appreciated, and if practical will be acted upon. That's what makes for a happy, efficient staff. Observe FIRi& PREVLNTION WEEK on October 6th to the 12th, check your theatre from cellar to attic, from the sidewalk line to the stage area ... and make sure that yours is the cleanest place of business in your whole city. Let that be your contribution to Canada's FIRL PREVLNTION WEEK, oXeoX~.X-X-X.Xe VANDALISM IN THEATRES Whether we like to admit it or not, vandalism does exist to a greater or lesser degree in all of our theatres, It may take the form of seat slashing, throwing objects through the screen, or even the ganging up of a group of hoodlums on an usher who had tried to fulfill his duties by maintaining order in the theatre. Some of our managers are doing something about it, and in that way saving the Company many thousands of dollars each year, and others simply sit by and sign requisitions for the replacement of items of theatre property. The greater danger of course lies in the loss of adult patronage due to teen-age minor gangsterism. SHOWMEN'S TRADE REVIEW, realizing the importance and the necessity of doing something about this unhealthy state of affairs took the trouble to conduct a survey among theatre executives and law enforcement agencies through the U.S. and their findings are most interesting, and certainly educational, If you will pull out your copy of S.T.R. under date of August 10th, and turn to page 7 you can read the whole story, and may possibly find a few good answers to some of the questions you have been asking. I urge each and every one of you to carefully read this article. I am sure it will help you combat this growing menace of teenage vandalism in your theatre,