National Board of Review Magazine (Jan 1939 - Jan 1942)

16 National Board of Reviezv Magazine Mrs. Warren Hansen, Chairman Committee of Motion Pictures, Iowa Federation of Women's Clubs "Bookmarks are being used in several cities and chairmen are making scrap books of the selected films showing in their community. Also the history and literature departments are reviewing historical or other books which have been adapted for the films." Mrs. Harold I. Spence, Motion Picture Council for Brooklyn, N. Y. "We have devised a form for putting our picture resumes into the libraries. These are printed in squares, on a large sheet of paper, and are then cut out and pasted on 3x5 cards and put in a little filing cabinet placed on the counter at the library. In that way they are very accessible and make it easy for people in the library to look up a film." Mrs. Walter V. Magee, Vice Chairman, Motion Picture Department, Cleveland (Ohio) Federation of Women's Clubs "The cooperation we get from the Cleveland Public Librar}^ in books and films is 103 per cent. These bookmarks, you know, originated in Cleveland. The library people preview the films and select the ones they wish to feature in this Avay. Another film project of the Cleveland Library has been the taking of a series of still pictures in Hollywood (I think about 200 pictures) showingall the difl:'erent steps in the making of a motion picture. I believe they will be available soon for circulation, and that arrangements are being made to put them into book form. 'Tn our Federation book-film cooperation we devote one program to Book Week. AVe had one on Driiius Along the Moliazvk, making a comparison between the book and the stor} as told in the motion picture." Mrs. M. Eaton Briggs, Chairman, Photoplay Guide, Burlington (Vt.) Motion Picture Council "Our Guide first started in 1932, and was written up by different members in their own homes. Later, permission was obtained to keep the files and do the work at the public library. There, one afternoon a week, the chairman and an assistant write up the reviews of the pictures for the coming week." Mrs. Harry G. Grover, Honorary President, Rutherford (N. J.) Inter-Club Council "We have had splendid library cooperation. We used to get out a bookmark on every fine picture. These were paid for by the theatre and distributed in the theatre and in the librar}^ For 15 years our library has had the Photoplay Guide information available for the public. The library also answers questions from people wanting to know about pictures. At times there have been displays on the center table of books relating to certain good pictures, and books on motion picture appreciation are available on special shelves." Mrs. William J. Massa, Vice-President, Staten Island (N. Y.) Better Film Council "The libraries have set aside shelves for books, pamphlets and announcements of the pictures, and a bulletin board on which stills are displayed. As the pictures move to the different houses the stills and data are sent to the library nearest the theatre in which the picture is to be shown. These are for the outstanding pictures and generally relate to books on the library shelves. Our Guide is also placed in the libraries." Mrs. Samuel B. Cuthbert, past Motion Picture Chairman, Allegheny County, Pa., Federation of Women's Clubs "Our experience with libraries is that they are most cooperative. They are anxious to have the bulletins of the coming pictures in their libraries and are also quite willing to put in bookmarks which have been prepared ahead of the picture as advance publicity. Any stills or lithographs that we have of the coming pictures are also gladly received. They will order, because of the demand, extra copies of books that have been filmed." Write to the National Board for the "Selected Book-Film" (see page 19) or other helps, and let us know what you plan for Book Week.