Box office digest annual (1940)

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Ho# Ujjfice JbiaeAt Haui: «m JL HE MOST IMPORTANT NEWS of many moons to this industry is the matter-of-fact announcement by Technicolor that it will put into effect a flat reduction of one cent a foot on release prints processed after August 1st. "There is a great industrial story of days and nights and months and years behind the manner in which Dr. Kalmus and his associates have boosted the quality and service of color to the industry, beaten down the price step by step, and maintained a great spirit of cooperation with production and exhibition. TECHNICOLOR MOTION PICTURE CORPORATION HERBERT T. KALMUS, President , 617 North La Brea Avenue, Los Angeles, Subscription Rate, $10.00 Per