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PEOPLE SELL BETTER THAN PAPER
The biggest advertising campaign of the NBC Radio Network in the last four years is now in progress.
Under the guidance of Jacob Evans, manager of AM advertising and promotion, the campaign, "People Sell Better Than Paper", began in August. It is utilizing 14 national business and trade publications and five netowrk radio programs.
Section heads in A & P engaged in the campaign are Hank Shepard, sales promotion; Walter Van Bellen, art director; Ed Antonioli, production; and Pat Steel, audience promotion.
NBC Radio and its advertising and promotion department, in presenting the story of how People Sell Better Than Paper, haveprepared a series of advertisements (a sample of which you see on the opposite page) forcefully telling the story of the selling power of the human voice. These ads will appear every other week for the remainder of 1951 in 14 different publications.
In addition, the Radio Network is using its own medium to further spread the story. The "commercials" on five network programs tell the NBC audience, both listener and client, that People Sell Better Than Paper.
The new campaign will establish radio as the most persuasive and economical mass sales medium, and NBC as the network offering the most to its clients.
Since radio is people, and uses the human salesman, it reaches more people, more effectively, than any other medium per advertising dollar invested.
Why? Because People Sell Better Than Paper.
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