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Thomas E. Ervin, vice-president and general attorney
Barry and have overall responsibility for programming in their respective areas.
Mr. Barry also announced the promotion of John Rayel, formerly Talent and Program coordinator, to the position of Television Program manager, reporting to Mr. McAvity. Mr. Rayel succeeds Carl Stanton, who is being appointed to the post of director of the Film Division.
"All of my associates join me in welcoming Mr. Margraf to the Program Department," Mr. Barry said. "As NBC's general attorney, he has worked closely with us, and over the past years he has played an important role in negotiations which brought many of the nation's top entertainers and outstanding program properties to NBC. He also has demonstrated an I unusual ability to deal in an effective and practical manner with complicated business problems relating to our program operations. We have valued his services as a lawyer and we feel fortunate in having him now as one of the key operating executives in our department."
In announcing the new alignment of the Film Division, Mr. White stated: "The NBC Film Division, which was established in June 1952, has develI oped to the point where it is a major I operation of the company, and is con| tinuing to expand into new fields of ' activity. Its volume of film syndication \ sales has increased very substantially. I and its activities embrace many varied aspects of film procurement, distribu
tion and servicing. We feel that it has a great and growing potential as a centralized source of film material and services, not only to the NBC television network and to the television stations we operate, but also to other stations and enterprises.
"This makes it advisable in our opinion to establish the Film Division as a third principal operating division of NBC. so that it can most effectively develop its opportunities of providing the television industry and related enterprises with a full scope of film services."
In order to meet the organizational needs of the Film Division in its expanding operations. Robert W. Sarnoff. Film Division vice-president, announced the creation of the new
Carl M. Stanton, director of Film Division
executive position of director of the Film Division, reporting to him, and the appointment of Carl M. Stanton to that position. Mr. Stanton had formerly been manager of Network Television Programs and is succeeded in that position by John Rayel, formerly Talent and Program coordinator.
Mr. Sarnoff also announced that the Film and Kinescope Operation unit, and its manager, Frank Lepore, are being transferred to the Film Division in order to bring NBC's varied film services under centralized supervision. The technical production of kinescopes remains in the Technical Operations unit of the Production Department.
"Among other resources, the transfer of the Film and Kinescope unit to the Film Division will bring to it the great NBC film library, with over 15 million feet of film covering more than 2,000 subjects," Mr. Sarnoff said. "We expect to make the film library an important source of film material for operations within and outside of NBC, and to expand the film procurement activity, in addition to developing a full range of services relating to film," he added.
Mr. Sarnoff also has outlined the new organization of the Film Division itself. John B. Cron, National Sales manager, Stanton B. Osgood, Production manager, and Frank Lepore, manager of Film and Kinescope Operation, will report to Carl Stanton in his newly-created position of director of Film Division.
Because of the new requirements of the Film Division as a separate operating unit, there has been established a Business Office for the division. Robert A. Anderson, formerly operations analyst of the Networks Controllers Department, has been appointed to the post of business manager, and will be responsible for such functions as divisional controllership. office management, business management and evaluation. In this capacity. Mr. Anderson will report to the director of the Film Division. Carl Stanton.
Prior to assuming charge of the Film Division in 1952. Mr. Sarnoff was director of NBC Unit Productions. He was named a vice-president of NBC on June 6. 1951.
Fred Shawn, director of Program Administration
NBC Chimes 5