NBC chimes (Jan 1953-Dec 1954)

NBC News Roundup . . Honors for NBC and its Shows and Stars NBC and its programs and personalities are really raking in the awards. To review some of the latest honors: Bob Hope added another to his more than 250 awards when he received a plaque for his "untiring efforts on behalf of those mho suffer from cerebral palsy" from the Los Angeles Gradjate Chapter on behalf of Phi Delta Epsilon, a national nedical fraternity. . . . The NBC radio show "My Son, feep," was given first prize by the National Laugh Foundaion as "the best and funniest situation comedy of 1953." . . The Los Angeles Negro press cited NBC's Western Division for "its contribution in the field of race relations" n a ceremony climaxing the observance of National Negro Newspaper Week. . . . Our Cleveland stations, WTAM and VNBK, walked off with more honors than any others at he recent annual American Federation of Television and ladio Artists awards luncheon in that city. . . . Dennis )ay, singing star of the "RCA Victor Show" on NBC-TV, nil be honored on April 11 by the Manhattan College Uumni Society as the recipient of the school's Alumni Medal f Honor. . . . The Photoplay Award of Merit was presented o NBC for "distinguished public service in bringing the lm industry's annual Academy Awards to the American ublic." . . . NBC's Clem McCarthy, the dean of American ports commentators, will be honored at the Sportscasters Hnner to be held in New York on April 13. He will receive citation in recognition of his outstanding performances ver the years. VMIW Continues "Firs I in Washington*' division Status WNBW, NBC's television station in Washington, connues to have more viewers than any other station in that ity, according to a recent survey by the American Research ureau. WNBW — in a four station area — has more iewers 49% of the time than any other station. V Film Sales Meeting Held A meeting of the sales staff of NBC's Film Division was eld in New York on March 23 and 24 to report on activities nd discuss plans for the future. Robert W. Sarnoff, Carl tanton, Jay Smolin, Charles Henderson and Robert Ander)n were among those who addressed the group. Break the Bank** Beturns to NBC television "Break the Bank," the quiz program that has entertained udiences for seven years and showered small fortunes upon lousands of lucky contestants, returned to the NBC teleision network on March 30. Bud Collyer is quizmaster of le audience-participation show. There are now more than 4,447 "Mr. Wizard" fan clubs in 42 states. The NBC-TV science show recently celebrated its second anniversary. "Mr. Wizard** Celehrates Second Anniversary During last month, Don Herbert, creator of the popular fun-with-science program "Mr. Wizard," completed over 1560 experiments covering 50 different subjects. March also marked the second anniversary of the show which began over the NBC-TV network in 1951 with 12 stations. Now the program is carried weekly over 54 outlets throughout the country and has won numerous awards for excellence as a young people's educational program. Top Sports Events on NBC The return title match between Heavyweight Champion Rocky Marciano and Jersey Joe Walcott will be telecast from Chicago Stadium on NBC-TV's "Cavalcade of Sports" on Friday, May 15. April will see another top-flight feature when the "Cavalcade of Sports" will televise the initial running of the $30,000 Gotham Stakes at Jamaica, on April 18. This will be the first in a series of telecasts of ten of the richest horse races in the East. Expanded Business for NBC-TV The Minnesota Mining and Manufacturing Company, maker of Scotch Cellophane Tape, has signed as the third sponsor of the NBC-TV show, "Ding Dong School." Beginning May 5, the firm will sponsor, each week, the Tuesday telecasts of the popular children's program. Three national advertisers are expanding their sponsorship of NBC-TV programs. Continental Baking Company and Standard Brands, Inc. have purchased additional 15 minute segments of "Howdy Doody," and Procter & Gamble Company has bought another quarter-hour of "Welcome Travelers" and the "Kate Smith Hour." NBC Chimes 3