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liner is seen here with famous writer Thornton Wilder on one of her NBC film programs.
Last year, though not a part of the Film Division, this operation, under the direction of Beulah Jarvis. who is now supervisor of Film Procurement, provided more than 600 films and short subjects for network programming and for WNBT, New York.
As a result of the establishment of the Film Division as a separate operating unit of the company, a business office has been created. Managed by
Robert Anderson, formerly with Networks Controllers, the Film Division business office handles all budgeting, accounting, billing, pricing and office management.
Looking ahead. Mr. Sarnoff observed. "It is much too early to foretell the future pattern of the television broadcasting industry. Only time and experience will indicate the relationships of film and live programming.
Fairbanks, Jr., at his swashbuckling best, in a scene from "Lochinvar, one of his NBC film features.
Our present objective is to develop the Film Division on a sound business basis with a strong organization and with enough flexibility to meet the challenges ahead. Vie expect not only to be a part of the future pattern but perhaps to have some influence in establishing it."
In conruu tion with the new appointments in the Him Division. Mr. Sarnoff said, "It is particularly gratifying to me, incidentally, that as new jobs have opened up in the Film Division, we have been able to fill almost all of them from within the company. The value of the XBC Junior Executive Development Program has been proven, furthermore, by the number of trainees, who, having joined the Him Division at the end of their indoctrination, nou hold responsible positions. Two are sales representatives, one is assistant production manager, and one is manager of the special film unit which produced 'Victory at Sea'."
Maedel Elected President Of RCA Institutes
George F. Maedel has been elected president of RCA Institutes. Inc.. it was announced last month by Brig. General David Sarnoff. chairman of the Board of RCA. Vice-president and general superintendent of RCA's technical school since 1948, Mr. Maedel succeeds Maj. General George A. Van Deusen I USA. Ret. ) who retired on March 1.
WNBQ Male Star Lays An Egg
Roger, a web-footed performer on Win Stracke's new Animal Fun children's show on Station WNBQ (Chicago), has laid to rest further speculation concerning her sex by laying an
eggWhen the quacker was added to the cast last month, there was a sharp division of opinion whether the bird was a male or female. The male faction won out and Roger was — as subsequent events proved — misnamed Roger. Major casualty of the affair was Win, who could only mutter. "How am I gonna' explain this to the kids?'"
NBC Chimes 5