NBC chimes (Jan 1953-Dec 1954)

:yond our expectations: rating figures iow thai in syndication the re-run not ily reaches a larger audience than e program did on its original showg. hut that it continues to grow in ipularity and that it can boost a staon's rating for a given time period rywhere from 10 to 25 points." He indicated that the Division's exinded sales force and its enlarged Ivertising, promotion, publicity, rearch and merchandising services had intributed substantially toward its rst year of progress. "The Film Division makes available the station and the advertiser," he id, "every possible device to build )th a local audience and the sale of e sponsor's product. Our aim is to ovide stations and advertisers with e finest kind of film programs. In eeting and maintaining these standds, we feel that we are convincing e local advertiser of the commercial asibility of fine programming." Mr. Stanton noted that the NBC Film ivision's shipping and library serves have also been expanded during e past year. Originally servicing 76 itions with syndicated programs, netDrk film shows and kinescopes, the »w York and Hollywood film exanges (operated by the Division) >w service 285 stations with 2,000 hits a week, covering 4,000 actual ?ekly playdates. In addition, the vision has supplied the Armed Forces th more than 6,000 kinescopes of NBC television network programs within the past two years. The Film Library, largest collection of stock footage photographed especially for TV, has also stepped up its activities, now servicing stations, agencies and producers throughout the country with stock shots otherwise unavailable to them. Located in New York, the library stores over 20,000,000 feet of completely cross-indexed film, which is augmented each month by a quarter of a million feet. "Our first year," Mr. Stanton concluded, "gives us confidence in the future. Competition will be keener this year — not because there are more distributors in the field but because there are more film programs on the market. It is our belief, however, that those companies which have established themselves by syndicating fine film programs, adhering to sound business practices and bolstering their programs with strong promotional assistance will continue to maintain leadership in the industry." Shooting on the 39th and last of the "Inner Sanctum" episodes ended on Friday, April 9, and on the following Monday, April 12, production started on a new series, "The Falcon." Thirty-nine half-hour adventure dramas will be filmed, starring Charles McGraw as Michael Waring, The Falcon. The popularity of "The Falcon," undercover U. S. Intelligence agent operating all over the world on hazard The famous "Inner Sanctum" creaking door, the sound of which is familiar to millions, is inspected by J. Fred Muggs, chimpressario of "Today." NBC Film brought this show, long famous on radio, to television. ous missions, has snowballed since its origination as a radio series. Twelve motion pictures were produced with The Falcon as the central figure, and for nine years it was an immensely popular show on radio. A revolutionary new camera mounting used in the The cameraman sets up shots and goes through a "dry filming of "Inner Sanctum." The new "crab dolly" run*" of camera movements which were later followed enables the cameraman to go up and down by hydrauiic in the actual filming of "Inner Sanctum." At the same power. The four sets of pneumatic-tired wheels allow all time, the audio engineer has the boom mike over the the maneuverability of a regular TV camera. cast to obtain the sound level the director wants. NBC Chimes 5