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New Film Exchange Building
Film Division's Fast-Growing Offspring to Occupy Specially Constructed Quarters Scheduled for May Opening; Will Be TV's Most Modern Exchange
The NBC Film Exchange, which handles upwards of 3,000 prints a week, is to be housed in a new, specially constructed building. The announcement was made by Carl M. Stanton, NBC vice-president in charge of the Film Division.
This will be television's most modern film exchange. The new building is located in Englewood Cliffs about one mile north of the New Jersey end of the George Washington Bridge on Route 9-W. Ground was first broken in early December. A May opening is scheduled, although the construction is due to be finished by late April.
Containing both offices and storage facilities, the new Film Exchange will replace the split operations of the present West 46th Street and West 146th Street sites. Mr. Stanton said, "The steady increase in sales of NBC Film Division programs has made this move possible. The new building, tailored especially to our needs, will make NBC
the first network to house all of its New York film-exchange functions in one place. The combination of exchange and storage facilities under one roof will, by eliminating a big local transportation problem, greatly enhance the efficiency of the Exchange's operations."
A modern, one-story building, the new Exchange is constructed of brick and Briar Hill cut stone. It will be completely air-conditioned and fire proof, despite the fact that only safety film will be stored there. In addition, one room has been especially dehumidified for the storing of color negatives. Also provided for are special facilities for the Exchange's film editing unit. There will be ample parking area for the 32 employees of the Exchange.
Alexander Summer Industrial Service Co., of Teaneck and Newark, New Jersey, were the designers, engineers and construction supervisors.
The day by day activities of the Exchange involve shipping 1600 prints a week, covering 4,006 weekly playdates, to TV stations throughout the world. In addition, the Exchange registers in a similar number of film prints each week. According to Frank Lepore. NBC Film Division manager of film and kinescope operations, the NBC Film Exchange services 360 TV stations in the United States, its territories and possessions, and foreign countries.
The 1600 prints shipped weekly by the Exchange, Lepore said, include TV film programs syndicated by the NBC Film Division, NBC television network film programs and kinescopes of "live" network shows. At present the Film Division syndicates seventeen TV film programs.
Still under consideration with the Film Division is the expansion of its shipping activities to include a commercial shipping service for other film distributors.