[N.B.C trade releases]. (1952)

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NBC TRADE NEWS FOUR MORE NBC MERCHANDISING DISTRICT SUPERVISORS ARE APPOINTED Appointment of four more merchandising district supervisors has been announced by Fred N. Dodge, director of Merchandising for the National Broadcasting Company. Charles Wallace will cover New York State, Vermont, New Hampshire, Maine, Massachusetts and Rhode Island. Sidney L. Giles will supervise the four-state area of New Mexico, Texas, Louisiana and Mississippi. Charles R. Garrison will operate out of Washington, D.C., covering Maryland, Virginia and North and South Carolina. L.R. Lee will take charge of the four states of Tennessee, Alabama, Georgia and Florida. Wallace has a background of 20 years in the retail grocery field, having held important sales posts with Fels Naptha and Welch Grape Juice. He has also worked on the Schenectady Gazette, the New York Daily Mirror and Food Topics Magazine. Giles has served as manager of the frozen foods division of Hewlig & Leitch, Inc., Baltimore; as sales manager of Seabrook Farms Co., and for 18 years held important sales and executives capacities with Standard Brands, Inc. Garrison has been merchandising representative, covering 19 states, for the California Fruit Growers Exchange for the past 12 years. Lee was district sales manager for the household division of Armour and Co. for several years, and also served with Sunshine Biscuits, Inc., in sales and merchandising capacities. o NBC -New York, 2/1/52