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NBC -RADIO PROGRAM'
ANNIVERSARY CELEBRATION FOR 'DOUBLE OR NOTHING'
Film Star Doris Day to Help Emcee Walter O'Keefe In Cake-Slicing Ceremony on Program
DOUBLE OR NOTHING, NBC comedy-quiz radio program, will cele¬ brate its fifth anniversary with its current sponsor, the Campbell Soup Co., Monday, June 30 (Network except WNBC, 10:30 a.m., EDT), when paymaster of ceremonies Walter O'Keefe will be host to film star Doris Day, who will assist in the cake-slicing ceremony.
During the past five years, the show has featured contestants from every state in the Union, and from many foreign countries includ¬ ing Canada, Mexico, France, England, Ireland, India, China, Burma, Germany, Austria, Turkey, Egypt, Italy, Spain, Australia, Japan, Green¬ land, South Africa, Iceland, Finland, Scotland, Switzerland and Sweden. In addition, members of the armed forces and service men and women serving in the NATO countries have figured prominently on the Monday through-Friday show. O'Keefe will relate some amusing experiences with his uniformed contestants.
During the years, many entertainment headliners have been guests on "Double or Nothing" and have donated their winnings to their favorite charities. The stars include Bob Hope, Lizabeth Scott, John Payne, Phil Harris, Lena Horne, Broderick Crawford, Burt Lancaster, Robert Cummings and a host of others.
"Double or Nothing" began on the air Sept. 29, 1940. Its present sponsor started with the show June 30* 194? , when it was broad¬ cast on another network. The program became an NBC feature May 31* 1948. Agency for the sponsor is Ward Wheelock Co.
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NBC-New York, 6/24/52