[N.B.C trade releases]. (1952)

Page scan 000191 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1952
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000191
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NBC TRADE NEWS NBC TO LEASE MOVIE SHOTS FROM ITS FILM LIBRARY OF 15,000,000 FEET OF INDEXED FOOTAGE TO AGENCIES AND PRODUCERS NBC is ready to start leasing film footage to advertising agencies, package producers and commercial film producers from its Film Library - which contains 15,000,000 feet of minutely cross-in¬ dexed footage, is estimated to be worth $1,000,000, and is reputedly the largest film library in television. This week NBC made available to advertisers, film producers, TV stations and other networks the NBC -TV Film Library Index Handbook, which indicates that "from Academy to Zululand, it’s in the NBC Film Library,” The Film Library dates back to 1936, and still contains movies shot for and used in NBC's pioneering experiments in television. The index contains 2,200 main subjects, each of which is catalogued under various subheadings. The current total of 15,000,000 feet of film is being added to at the rate of about 50,000 feet a week, or some 2,500,000 feet each year. The film comes mainly from NBC's news cameramen stationed all over the world. Should a producer need films of a forest fire, a horse¬ racing crowd, a close-up of a man's hands setting a dynamite fuse, or a shot of a parking lot on a sunny day in an unidentifiable city -they're all available, at a moment's notice, in the NBC film library, -o- NBC -New York, 7/14/52