[N.B.C trade releases]. (1952)

Page scan 00021 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1952
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00021
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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2 NBC Plan least 15 minutes, receives the lower "contiguous1' rate on total pro¬ gram time within any one day. This aspect of the plan is designed to afford an incentive to daytime strip advertisers to buy evening periods and reach a diversi¬ fied audience, and also to encourage evening advertisers to add daytime periods to their schedules. In order to arrive at an equitable distribution between NBC and its affiliates of the cost of the new discount system, the plan provides for a 14$ reduction in revenue received by the stations from the network. Under the plan, separate discount systems are established for evening and daytime business. Foh evening time periods, present gross rates are not changed, but the following discount system applies: (1) A 10$ annual rebate for 52 consecutive weeks of broadcasting. (2) Weekly dollar volume discounts ranging from 32$ to 42$. (3) An overall annual dollar volume discount of 47.75$ in lieu of annual rebate and weekly discounts. For daytime periods, present gross rates are being increased 11.11$, which in effect restores these rates to the level at which they stood prior to the 1951 rate reduction. These gross rates are subject to the following daytime discounts: (1) An annual rebate of 10$ for 52 consecutive weeks of broadcasting. (2) Weekly dollar volume discounts ranging from five per cent to 27.5$. These discounts are adjusted downward by 10 percentage (more)