[N.B.C trade releases]. (1952)

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YORK PR-17A-9-45 October 1, 1952 ft • BUICK CIRCUS HOUR, ’ NEW MUSICAL SHOW WITH BOOK BY ANITA LOOS, TO STAR JOE E. BROWN, DOLORES GRAY AND JOHN RAITT X & X *vc PREMIERE A host of showbusiness personalities will join in presenting the BUICK CIRCUS HOUR on NBC television every fourth Tuesday, begin§ ning Oct . 7 (8:00 p.m., EST). The other three weeks of the Tuesday time period feature Milton Berle and the "Texaco Star Theatre." The new "Buick Circus Hour" series will be sponsored by the Buick Division of General Motors Oorp., through the Kudner Agency, Inc., and will originate in NBC’s Center Theatre, New York. The "Buick Circus Hour" will be a musical show with a book written by Anita Loos and Jerry Seelen. Joe E, Brown, Dolores Gray and John Raitt will be starred on the show, which will be produced and directed by John C. Wilson. Victor Young will be music director, sets will be by Stewart Cheney, costumes by Frank Thompson and tele¬ vision direction by Frank Burns. (more) I AMERICA’S NO. 1 NETWORK • THE NATIONAL BROADCASTING COMPANY