[N.B.C trade releases]. (1952)

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news A D I O CITY E W YORK PR-17A-9-45 October 7, 1952 PHILLIPS PETROLEUM CO. TO SPONSOR DOUGLAS FAIRBANKS 1 * INTERNATIONAL THEATRE1 IN 19 MARKETS l Douglas Fairbanks JrMs INTERNATIONAL THEATRE, NBC-TV’s filmed dramatic series, has been bought by Phillips Petroleum Company for sponsorship in 19 markets, John B. Cron, manager of NBC’s tele \ vision film sales, announced today. Cron said that "International Theatre," which Fairbanks started filming in England on Oct. 6, would be seen in Chicago, St. Louis, Milwaukee, Minneapolis-St . Paul, Indianapolis, Kansas City, Bloomington, Houston, Kalamazoo, Grand Rapids, Omaha, Davenport, Lan¬ sing, Oklahoma City, Ames, Tulsa, Salt Lake City, Albuquerque and Den¬ ver under Phillips sponsorship. Other sales negotiations for the highquality half-hour dramatic series are pending. Cron said. "International Theatre" will comprise a series of 39 films featuring stories of cosmopolitan flavor. The Dougfair Corporation is producing the films in London. Douglas Fairbanks, Jr., will be host and narrator for the series and will star in some of the films. The first "International Theatre" story to go into production is "The Outpost" by Joel Murcott, with screenplay by Robert Westerby. (more ) AMERICA'S NO. 1 NETWORK • THE NATIONAL BROADCASTING COMPANY