[N.B.C trade releases]. (1952)

Page scan 00055 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1952
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00055
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

YORK PR-17A-9-45 October 7* 1952 CHRISTMAS FEATURE WITH DAVE GARROWAY TO FEATURE NEW SALES DEVICE FOR SEASONAL CAMPAIGNS ON ’TODAY’ The NBC -TV early morning news and special events show, TODAY, with Dave Garroway, will offer potential sponsors a new sales device for seasonal saturation campaigns during the period from Nov. 3 through Dec. 24. "Today" will present — in addition to its existing welltried formula of news, reviews, comedy and music - a number of origin¬ al features in keeping with the Christmas tradition, and which tie in with commercial products. From a TV camera shot of the world's largest Christmas tree in Rockefeller Center, New York, the camera will dis¬ solve to Dave Garroway at his news desk looking at a tiny tree banked with wrapped gifts at its trunk. Dave then will unwrap a package and tell his vast audience the advantages of having a sponsor's product under someone's tree this Christmas. Each day as the cameras constantly focus on Garroway, a sign on his news desk will remind viewers of the number of shopping days until Christmas. The first new sponsors to utilize the sales device will be Noma Electric Corp., through the Albert Frank-Guenther Law agency, and the Polaroid Land Camera* through BBD & 0 of Boston. "Today" is seen on the NBC -TV network Mondays through Fridays, 7:00-9:00 a.m., EST and CST. AMERICA’S NO. 1 NETWORK • THE NATIONAL BROADCASTING COMPANY