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6 * RADIO CITY* NEW
YORK
PR-17A-9-45
October J , 1952
NBC WINS 'BEST OP ALL INDUSTRY GRAND AWARD ' FOR 1952 TV DIRECT MAIL CAMPAIGN AND TWO OTHER HIGH HONORS AT DMA A CONFERENCE
The National Broadcasting Company received the "Best of All Industry Grand Award" for its 1952 television direct mail campaign from the Direct Mail Advertising Association at the opening breakfast of the DMAA's 35th annual conference at the Hotel Shoreham, Washington, D.C. (Wednesday, Oct. 8).
NBC also received two additional awards - the 1952 "Best of Radio Network Industry" and "Best of Television Network Industry."
Ruddick C. Lawrence, NBC director of Promotion, Planning and
Development for radio and television, in accepting the three awards on behalf of the network, emphasized his status as a representative of the entire staff, and characterized the campaigns that won the awards as the product of planned teamwork within the organization.
"We at NBC are continually trying to make the best promotion use of our own medium," Lawrence said, "and this recognition of our direct mail campaigns by the experts in a companion medium is most gratifying. Through our direct mail and promotion efforts, we try to reflect the great programs and showmanship, the aggressive selling and the good taste inherent in NBC. While our direct mail advertising runs the gamut from shows to research reports, we try to make each /; promotion piece represent the character and spirit of the material witn
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AMERICA’S NO. 1 NETWORK • THE NATIONAL BROADCASTING COMPANY