[N.B.C trade releases]. (1952)

Page scan 00059 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1952
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00059
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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2 NBC Wins Award which it deals. All of our pieces are wed, each to the other, by a common expression of NBC leadership." The team which worked on the television direct mall campaign included James Nelson, Advertising manager; John Fuller, Sales Pro¬ motion manager; John Porter, TV Sales Promotion supervisor; Richard Blake, On-the-Air Promotion supervisor; Frank McMahon, Advertising and Copy coordinator, and Edward Antonioli, Production supervisor. Art work was directed by Fred Veit, manager of Art, Production and Graphics, and John Graham, artist. The staff which won the radio award included Jacob Evans, director of Advertising and Promotion; Pat Steel, Advertising Copy coordinator; Robert Hitchens, Radio Sales Promotion supervisor; Clyde Clem, Radio Audience Promotion supervisor; Edward Antonioli, Production supervisor, and Walter Van Bellen, Arc director. Samples of the winning NBC direct mail campaigns were ex¬ hibited at the conference. NBC -New York, 10/7/52