[N.B.C trade releases]. (1953)

Record Details:

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2 ’Dinah Shore* On Nov. 27# 1951# Dinah added new laurels to her career when she began her highly successful NBC television series (Tuesdays and Thursdays at 7:30 p.m., EST). Dinah* s new radio series will be sponsored by the same clients who have advertised on her TV programs - the Chevrolet Motor Division and the Chevrolet Dealers* The radio programs will be infor¬ mal in format but keyed to the popular musical tastes of the nation¬ wide listening audience. Ed Pola will produce and direct Dinah’s radio programs which will be written by Tom Adair. The musical director will be Prank De Vol . o NBC-New York, 3/10/53