[N.B.C trade releases]. (1953)

Record Details:

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(irri>r FILM DIVISION NBC FILM DIVISION DISPLAYS PREPARED FOR NARTB CONVENTION; SECTION HEADS TO ATTEND; R, W, SARNOFF IN FILM DISCUSSION The NBC Film Division, established as the third major opera¬ ting division of the company oh March 3* will be fully represented at the NARTB convention at the Biltmore Hotel in Los Angeles, April 28May 1, according to Robert W. Sarnoff, vice president in charge of the division. Executives from the division attending the convention in addition to Sarnoff will include John B. Cron, national sales manager; H. Weller Keever, supervisor of film sales for the Central Division (Chicago); Clifford Ogden, supervisor of Sales for the Western Division (Hollywood); Jay Smolin, supervisor of advertising and promotion; and Charles A. Henderson, publicity director. As an important part of the NARTB agenda, Sarnoff will serve on a TV film panel composed of the country’s leading producers, sup¬ pliers and distributors. The discussion will cover all aspects of film for television. An open-house exhibit of the NBC Film Division film proper¬ ties and other areas of activity will be held in suite 2305-^308 on the second floor of the Biltmore. Graphic displays, l6-mm projection eauipment on which complete episodes from the syndicated film proper¬ ties will be shown, and other visual aids will highlight the NBC Film Division display. In addition, a full display of the newly created tools which support the film series will be featured: pre-planned publicity, advertising, exploitation and merchandising kits for each property. (more )