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FILM DIVISION
NOTABLE INCREASE IS REPORTED IN SALES OF NBC FILMS TO LOCAL STATIONS AND SPONSORS
Increasing totals of sales of NBC film programs to local sta¬ tions and sponsors were announced today by John B. Cron, national sales manager for the NBC Film Division.
The hour-long "Hopalong Cassidy" films have been sold in a total of 105 markets, the most recent being KROC-TV, Rochester, Minn.; KIT-TV, Yakima, Wash.; and KFTL-TV, Fort Lauderdale, Fla.
"Dangerous Assignment," sold in 103 markets to date, has been bought by the three stations mentioned above and also by the D’Arcy agency for showing over station WKNX-TV, Saginaw, Mich.
"Douglas Fairbanks Presents" (67 markets) has been sold to the stations in Rochester and Fort Lauderdale. "The Visitor," which is currently running on the NBC television network as "The Doctor" and has just been put on the market for syndication, has already been sold in 11 markets, the most recent being the stations in Rochester, Yakima, Fort Lauderdale, and the Hirshon-Garf ield agency for showing over station WFMB-TV, Indianapolis.
"The Lilli Palmer Show" (19 markets) has been sold to the stations in Rochester and Fort Lauderdale. The "Daily News Report" has been sold to the stations in Yakima and Fort Lauderdale. The "Weekly News Review" has been sold to WMCT, Memphis, Tenn., for sponsorship by the Home Federal Savings and Loan Co.; to the Young agency for showing over WICU-TV, Erie, Pa.; and to KFTL-TV, Fort Lauderdale,
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NBC-New York, 4/27/53