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3 Sales Meeting
Charles C, Barry, NBC vice president in charge of programs, detailed the network’s $3*500,000 expanded morning TV schedule and outlined Fall program plans for both TV and radio.
Barry pointed up the importance of planning programs for the future and said that it is the duty and responsibility of programmers to build fresh and new talent, "We are the makers of the product," he said. "It is our programming that will keep NBC in the forefront."
The low cost of daytime TV advertising on NBC also was stressed during the meeting, with Hugh M. Beville, NBC’s director of research and planning, pointing out that with larger commercial time allowances, lower program costs and good station lineups, the average time-and-talent cost per thousand commercial impressions is substan¬ tially lower in the daytime than in the evening for the advertiser primarily interested in reaching the housewife audience.
Emphasizing this point, Adrian Samish, a member of NBC’s creative programming group, noted that "Hawkins Falls" and "The Bennetts," Monday-through-Friday television novels that will be seen at 11 a.m. and 11:15 a.m, beginning Monday, July 6, are priced as low as $8,750 and $8,500, respectively.
Beville also outlined details of NBC’s new TV discount system, which went into effect Wednesday, July 1, and which are de¬ signed to stimulate additional daytime volume. This discount structure is composed of three elements:
1--Weekly discounts, ranging from 5 to 15 per cent, for the advertiser using a program either 26 consecutive weeks or 26 alternate weeks ,
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