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4 Sales Meet ing
2-Annual continuity discounts, a 10 per cent discount, in addition to weekly discounts, for advertisers who use a program for 52 consecutive weeks,
3 — A 25 per cent overall discount, an exclusive NBC feature designed to make it attractive for multi-program advertisers to increase their schedules on NBC,
Frederic W, Wile Jr,, vice president in charge of networks production, pointed out that one of the principal concerns of his de¬ partment is the reduction of production costs,
"Production costs can be reduced /' he stated emphatically, "Producers can keep costs down if they don't over-produce, over¬ rehearse, And reduced costs, of course, are to the benefit of NBC and to the advertiser using NBC's facilities,"
William H, Fineshriber Jr,, vice president and general man¬ ager of the networks, reaffirmed NBC's intention to maintain its leadership in the field of network radio. While denying reports that there would be a disintegration of the NBC radio and TV networks, he pointed out that "there will be a new type of specialization in radio for many at NBC, including some in the top echelon."
A review of NBC's relations with its affiliates was given by Harry Bannister, vice president in charge of station relations, Bannister stressed that "NBC's relations with its affiliates are on a better basis today, more mutually satisfactory, than in many years."
Frank White , NBC president, and John K, Herbert, vice president in charge of networks, welcomed the salesmen to the conven¬ tion, which was conducted by George H. Frey, vice president and sales director,
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