[N.B.C trade releases]. (1953)

Page scan 0009 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1953
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
0009
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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5 Sales Meeting Others who gave talks were Richard A»R, Pinkham, executive \ producer of "Today," NBC-TV’s early morning news and special events program, who outlined sales values of that show; Robert McFadyen, director of sales development, who discussed specific show-by-show sales plans for both radio and TV; Jacob A. Evans, director of adver¬ tising and promotion, who detailed advertising plans for radio and TV; Frederick N. Dodge, director of merchandising, who explained Fall mer¬ chandising plans; Davidson Taylor, director of public affairs, who dis cussed his department’s future plans; Stephen A. Flynn, manager of sales traffic operations, who explained new services available to the sales staff; Dr. Thomas E. Coffin, manager of research, who discussed the effectiveness of TV advertising; John P. Cleary, radio network program manager, who outlined plans for NBC radio programming; Howard Gardner, of the sales development department, who reviewed radio rates i James H. Cornell, manager of audience measurement, who discussed Nielsen ratings; and Sydney H. Eiges, vice president in charge of press, who outlined NBC’s plans for radio and TV publicity. In addition to the salesmen, various NBC officials and department heads were present at the dinner Monday night, at which General Sarnoff spoke. o NBC-New York, 7/1/53