[N.B.C trade releases]. (1953)

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TRADE NEWS August 4, 1953 NBC RADIO STATIONS OFFER MANY PROPOSALS FOR NETWORK SHOWS IN RESPONSE TO TED COTT'S CROSS-COUNTRY TALENT PLAN A cross-country idea-and-talent search was announced in a telegram to the NBC radio affiliates last weekend. Forty-eight hours after transmission of the message to stations inviting them to submit programs and personalities for possible network scheduling, NBC officials have more than a score of nominations for evaluation. In his telegram to stations inviting submission of program ideas and personalities, Ted Cott, operating vice president of the NBC radio network, said, "America neither geographically nor creatively is a suburb of New York." He pointed out that the inherent mechanics of the network allow for a greater use of more originating points than the traditional New York, Hollywood and Chicago. "The NBC radio network speaks to America and therefore must reflect it. The best way to accomplish this is to listen to America by originating from all parts of the country," Cott said. John P. Cleary, director of radio network programs, has been designated by Cott to head a program board which will screen the nominations of the affiliates. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ■x