[N.B.C trade releases]. (1953)

Record Details:

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2 NBC Radio Stations Cott, in his message to the stations, said in part: "We are moving ahead to carry out our determination to bring to the NBC radio network new program attractions, new personalities and new entertainment formats which step by step will place your net¬ work in first program position in radio. "We know our audience is as big and varied as America, and in making our program plans we are operating on the conviction that America is neither geographically nor creatively a suburb of New York. We want to cover every possible source of new programming, and we are sure that there are many valuable types of programs and personalities on our affiliated stations throughout the country which could be developed for network use. As part of our Fall plans we would like to explore, for inclusion in our network offerings, a number of the best programs which our affiliates originate around the country because we feel that this would give our programming variety and freshness. "May I therefore earnestly request that you send to me at the earliest possible moment any recording or information on any program or personality which you feel should have a network niche. As our plans develop, you may be certain that we shall be in constant mo¬ tion to remain in the forefront of the industry. Here is a way for us to form a partnership of creativity." o NBC-New York, 8/4/53