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3. Six Months Report
recovered. Few film series today can recover all costs on their initial run. It is impossible for a really fine film series to do Bert
Sarnoff cited the rapid growth of the television audience and the fact that literally millions of viewers miss even the highestrated episodes of the highest-rated series on the first run, to substantiate the validity of the re-run practice. He also pointed out that many film series get higher ratings on subsequent showings than on the original run.
"Long-range plans of the Film Division," Sarnoff said, "include the development of an inventory of programs and film services which will help television stations and local advertisers throughout the country to fill in their programming requirements."
Sarnoff pointed out that TV stations have carried around 23,000 hours of Film Division properties, representing 47,000,000 feet of film. Six stations in major cities have carried 11 of the 13 Film Division programs, while many other stations have carried more than eight. One station in Texas will be carrying eight NBC Film Division series simultaneously this Fall.
Among the projects developed in the past six months is the unique plan whereby 26 new, full-length feature films -none of which has ever before been shown on television -are being made available to stations and advertisers.
The NBC Film Division's first group of feature films, more
than half of which were produced since 1950, includes such outstanding
(more )