[N.B.C trade releases]. (1953)

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4i e.... NBG RADIO NETWORK NEWS September 29, 1953 I BIG NEW NBC RADIO NETWORK FALL SCHEDULE LAUNCHED WITH GALAXY OF PERFORMERS AND SHOWS MAKING DEBUTS — Star Names, Original Presentations and Many Novelties In Roster of Broadcasting Fare Starting Oct. 4 (NOTE: ALL TIMES IN THIS STORY ARE EST) The promised NBC Radio Network schedule of 28 new programs goes into effect Sunday, Oct, 4, and will run through the week with some added starters and a galaxy of stars. Such famous personalities as Fibber McGee and Molly, Senator Ford and Harry Hershfield, Frank Sinatra, Laurence Olivier, Jimmy Stewart, Lawrence Tibbett, Art Ford, Tex and Jinx McCrary, Bud Collyer, Hume Cronyn and Jessica Tandy and a host of others will be heard. THE MARRIAGE with Hume Cronyn and Jessica Tandy, ROYAL THEATRE with Sir Laurence Olivier, SIX SHOOTER with Jimmy Stewart, FIBBER McGEE AND MOLLY with Marian and Jim Jordan; CAN YOU TOP THIS? with Senator Ford and Harry Hershfield, NBC STAR PLAYHOUSE with Helen Hayes, GOLDEN VOICES with Lawrence Tibbett, and a long list of other outstanding programs have been readied for presentation on the new schedule. (more)