[N.B.C trade releases]. (1954)

Page scan 000245 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
000245
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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February 26, 1954 % — — * NBC -TV’S COVERAGE OF NEW ORLEANS MARDI GRAS HIGHLIGHTS TO BE SPONSORED BY FORD DIVISION OF FORD MOTOR CO. ft _ ft w The Ford Division of the Ford Motor Company has bought NBCTV's coverage of the century-old celebration of Mardi Gras in New Orleans Tuesday, March 2. The announcement was made by George H. Frey, NBC Vice Presi¬ dent in charge of Television Network Sales. The three highlights of the Mardi Gras fun-making to be tele vised by NBC -TV are the Rex Parade, 11:45 a. m, -12:30 p.m. , EST; the Comus Parade, 9:30-10 p.m., EST; and the Rex Ball, 12 midnight12: 30 a.m. , EST, One of the most famous festivals celebrated in this country, Mardi Gras has become known throughout the world as a time of revelry and merry-making - the final festive demonstration before the holy season of Lent. Each year thousands flock to New Orleans to participate in Mardi Gras, enjoying the pageantry and colorful ceremony that this yeai will be shared by millions watching on NBC -TV. J. Walter Thompson Company is the agency for the Ford Divi¬ sion of the Ford Motor Company. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK