[N.B.C trade releases]. (1954)

Record Details:

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TRADE NEWS Not to be published prior to Monday morning, April 5* 1954 GENERAL SARNOFF ANNOUNCES RETIREMENT OF MAESTRO TOSCANINI# MAKES PUBLIC EXCHANGE OF LETTERS Following last night's final radio concert of the NBC Symphony Orchestra's Winter season, under the baton of Maestro Arturo Toscanini, Brig* General David Sarnoff, Chairman of the Boards of the RCA and the NBC, announced the retirement of Maestro Toscanini. General Sarnoff made public an exchange of letters between the Maestro and himself. (Copies of these letters, dated March 25 and March 29, 1954, are attached hereto.) The NBC announced that, as in the past, it will broadcast over its Radio Network a Spring season of concerts by the NBC Summer Symphony Orchestra, beginning Sunday, April 11, 1954. o NBC-New York PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK