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COLOR TELEVISION NEWS
FIRST COLORCAST FROM NEW YORK'S METROPOLITAN MUSEUM OF ART SCHEDULED FOR MAY 8; FAMOUS PAINTINGS AND SCULPTURE WILL BE EXHIBITED
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The first color television broadcast from the Metropolitan
Museum of Art in New York will be presented by NBC in RCA compatible color on Saturday, May 8 (3:30-4 p.m., EDT) . The program will be seen on the nation’s existing receivers in high quality black and white.
Plans for the special program from the Museum, which houses the most extensive collection of art in the Western hemisphere, were announced jointly today by Davidson Taylor, NBC director of public affairs, and Francis Henry Taylor, director of the Museum. Francis Henry Taylor and Ben Grauer of NBC will serve a guides on the Tt visit to the Metropolitan, including some of its recently renovated galleries .
The object of the telecast will be to show viewers what the "new" Metropolitan Museum of Art looks like and to let them see some of the world’s most famous paintings, sculpture and other art objects. The paintings and sculpture will be visible on television in color for the first time. The program will afford the first TV viewing of the renovated Museum and its new Grace Rainey Rogers Auditorium. The $1,000,000 auditorium, seating 700 persons, will open to the public a few days after the NBC telecast. It will be used chiefly for publxc lectures, meetings, recitals and concerts of chamber music.
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PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK