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NEW SCHEDULE FOR NBC COVERAGE OF SENATE HEARINGS
NBC has made the following announcement regarding its sche¬ dule for the television and radio coverage of this week’s hearings be¬ fore the Senate Permanent Investigations Subcommittee in Washington,
D.C , :
"Beginning Monday, April 26, 1954, the NBC Television Net¬ work will present filmed ‘highlights’ of each day’s hearing from 11:15 p.m, to 12 midnight, EDT, on a daily basis, in addition to the extensive coverage on its regular television news programs.
"The NBC Radio Network will continue its previously announced schedule of devoting daily the 12:30 p.m. to 3 p.m., EDT, periods to coverage of these hearings. In addition the Radio Network will pre¬ sent daily from 10:15 p.m. to 11 p.m,, EDT, the ’highlights’ of these hearings .
•'As previously announced, the NBC Television Network covered ’live’ the full sessions of the first two days of the hearings held be¬ fore this committee in addition to its radio coverage.
"In order to render this public service, NBC cancelled com¬ mercial television programs regularly scheduled during these periods, involving a loss of revenue to NBC of more than $125*000 for the two days. "
Each day of the hearings, WNBC will carry the 10:15 p.m. to 11 p.m., EDT, recorded radio highlights, but not the daytime (network only) broadcast. WNBT will present the NBC Television Network filmed highlights 11:15 p.m. to 12 midnight, EDT, each day.
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NBC -New York, 4/26/54