[N.B.C trade releases]. (1954)

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NBC TRADE NEWS AMERICAN SHAKESPEAREAN GROUP AWARDS MEDALLION TO ' HALL OF FAME' SPONSOR FOR 'RICHARD II* TELECAST # -5C# The American Shakespeare Festival Theatre and Academy pre¬ sented an award in the form of a medallion to Joyce C. Hall, president of Hallmark Cards, Incorporated, "for distinguished service to Shakes¬ peare," at a luncheon yesterday (Thursday, April 29) commemorating the 390th anniversary of the Bard's birth. The presentation was made at the Waldorf-Astoria Hotel in New York, The medallion, presented by Lewis W. Douglas, former am¬ bassador to Great Britain and national chairman of the Shakespeare organization, and Deborah Kerr, actress, was accepted for Hall by an official of the company, D.M* Gray* The inscribed citation read: "For sponsoring a distinguished performance by Maurice Evans in 'King Richard II' on NBC-TV, and making the kinescope available to the schools of the country." The Evans production of the classic was seen on HALLMARK HALL OF FAME on Jan. 24 of this year in a special two -hour version which won wide critical acclaim. "Hallmark Hall of Fame" also present¬ ed Evans in his TV debut last year as "Hamlet." The popular dramatic series is seen each Sunday at 5 p.m., EDT. Albert McCleery is producer-director . o NBC -New York, 4/30/54