[N.B.C trade releases]. (1954)

Page scan 00091 from [N.B.C trade releases].

Record Details:

Title:
[N.B.C trade releases].
Date:
1954
Publisher:
[New York, N.Y. : National Broadcasting Company]
Volume:
[N.B.C trade releases].
Leaf #:
00091
Language:
English
Subjects:
National Broadcasting Company -- Periodicals, Television programs -- United States -- Periodicals","Radio programs -- United States -- Periodicals","Press releases
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
May 30, 2024
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NBC TRADE NEWS JACOB A. EVANS IS AUTHOR OP FIRST BOOK PUBLISHED ON RADIO AND TV SALES AND PROMOTIONAL TECHNIQUES Jacob A. Evans, director of national advertising and promo¬ tion for the National Broadcasting Company, has written the first book ever published on radio and television sales and promotional techni¬ ques. The book, titled "Selling and Promoting Radio and Television," will be published on June 28 by Printers* Ink Books of New York. In clear language, Evans outlines the approaches and tech¬ niques of selling the two electronic media. Included in the book’s 384 pages are chapters detailing how to operate a successful promo¬ tion department, how to build station audiences, preparation for the sales call, servicing the account, radio-TV sales management, selling radio in a television market and the tools of television selling. In addition, there is a special chapter on color television. Niles Trammell, former President and Chairman of the Board of NBC, wrote the foreword for "Selling and Promoting Radio and Tele¬ vision. " o NBC -New York, 6/9/54